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Houston new construction, decoded.
I’m Eddie Weir, REALTOR® with REMAX Signature in Greater Houston. The Houston metro is one of the deepest new-construction markets in the country — thousands of homes a month break ground across Bridgeland, Sienna, Cross Creek Ranch, Cinco Ranch, Towne Lake, Aliana, Harvest Green, and dozens of other master-planned communities. The catch: the on-site sales representative at the model home works for the builder, not you. This pillar walks the buyer-agent advantage, what’s actually negotiable, the inspection scope new-construction warrants, and the master-planned communities and builders I work with most.
Houston master-planned new construction
Why New Construction Is Different
The on-site sales representative doesn’t represent you.
Every new-construction Houston deal involves three parties: the buyer, the builder, and the on-site sales representative. The on-site sales rep works for the builder — typically as an employee without a real estate license, not your agent. In Texas, the custom is that the buyer brings their own agent on day one. If you don’t, you walk in unrepresented across the negotiation table from someone whose paycheck depends on the builder’s outcome.
Who the On-Site Sales Rep Works For
The on-site sales representative at any Houston builder model home (Perry Homes, David Weekley, Highland Homes, Toll Brothers, Lennar, Westin, Trendmaker, M/I, etc.) is a builder employee — typically not a licensed real estate agent. They work for the builder, not for you, and they cannot negotiate against the builder on the buyer’s behalf.
What a Buyer’s Agent Does
As your buyer’s agent in a Houston new-construction transaction, I negotiate base price, lot premium, builder incentives, rate buy-downs, closing-cost credits, upgrade pricing, inspection findings, and timeline-protection clauses. I negotiate for the builder to cover the buyer-agency fee as part of the deal.
When You Have to Bring Me
The Texas custom is that the buyer’s agent must be registered on the buyer’s first model-home visit — before the sales rep’s name is on the ticket. Walking in alone first and trying to add an agent later usually doesn’t work. If you’re touring Houston new-construction model homes, bring me on day one.
What’s Actually Negotiable
Builder · Lender · Lot · Upgrades.
Houston builders publish base prices and standard incentive packages, but the actual transacted price after negotiation can run 4–7% below sticker. The negotiation isn’t always on base price — often it’s on rate buy-downs, closing-cost credits, lot premiums, or included upgrades. Knowing which lever the specific builder responds to matters more than asking for everything at once.
Builder Incentives
Builder closing-cost credits ($5k–$25k+ depending on community and inventory), rate buy-downs through builder-affiliated lenders (often the strongest lever in 2026’s rate environment), free upgrades on inventory homes, lot-premium waivers, and free design-center selections.
Lender Lever
Most Houston builders have an affiliated lender that offers more aggressive rates and credits than the builder will give for cash deals. The “use our lender” rate is often the largest single concession available. Compare against an independent lender quote before deciding.
Upgrade Pricing
Builder design-center upgrade pricing is materially higher than after-close third-party pricing for many items (counters, flooring upgrades, lighting, fixtures). Some upgrades are worth doing pre-close (anything inside a wall: structural, plumbing, electrical); others are not (paint, finishes, landscaping). I walk every buyer through the line-item math before design-center day.
Current Climate
As of May 2026.
Houston’s new-construction incentive climate as of May 2026 is among the more buyer-favorable cycles in the past decade. Builder rate buy-downs, closing-cost credits, and inventory-home discounts are all materially deeper than 2021–2022 levels. Specific incentives shift weekly — what’s offered on a given community at the start of a month may not be available at the end of the month. Active inventory homes typically carry the deepest concessions; new starts on dirt typically carry the lowest.
Houston new-construction incentives change regularly. The figures and incentive types described above reflect the May 2026 cycle. Before any contract, I’ll pull the current incentive sheet directly from the builder for the specific community and inventory home you’re considering. Verify current incentives at the model home, not from any website (including this one).
Active Houston Master-Planned Communities
Eight communities, plain orientation.
Houston has dozens of active master-planned communities; these eight are the ones I work in most often and the ones with the deepest active inventory across multiple builders. Each spoke covers the community’s vintage, the builders active there, the school district, the price range, and the FAQ I get from buyers most.
Cypress · CFISD
Bridgeland
11,400 acres in northwest Houston. Top CFISD elementary feeders. Active builders include Perry Homes, David Weekley, Highland Homes, Trendmaker.
Price range: $350s–$1.1M
Read the Bridgeland guideMissouri City · FBISD
Sienna
10,800-acre master-planned community in southwest Missouri City. Top FBISD feeders. Active builders include Perry Homes, David Weekley, Highland Homes, Toll Brothers.
Price range: $360s–$1.2M
Read the Sienna guideFulshear / Katy · LCISD/KISD
Cross Creek Ranch
3,200 acres on the Katy edge in Fulshear. Lamar CISD or Katy ISD depending on section. Active builders include Perry Homes, David Weekley, Highland Homes, Trendmaker, Toll Brothers.
Price range: $400s–$1.4M
Read the Cross Creek Ranch guideCypress · CFISD
Towne Lake
Master-planned community built around a 300-acre lake in Cypress. Top CFISD elementary feeders. Active builders include Perry Homes, David Weekley, Highland Homes.
Price range: $420s–$1.2M
Read the Towne Lake guideKaty · KISD
Cane Island
Newer master-planned community on Katy’s western edge along I-10. Top KISD elementary feeders. Active builders include Perry Homes, David Weekley, Highland Homes.
Price range: $380s–$1.0M
Read the Cane Island guideRichmond · LCISD
Aliana
Master-planned community in Richmond. Lamar CISD elementary feeders. Active builders include Perry Homes, Highland Homes, Toll Brothers, David Weekley.
Price range: $370s–$950s
Read the Aliana guideRichmond · LCISD
Harvest Green
Agrihood master-planned community in Richmond, anchored by a working community farm. Lamar CISD. Active builders include David Weekley, Perry Homes, Highland Homes.
Price range: $390s–$1.0M
Read the Harvest Green guideManvel · AISD
Meridiana
Master-planned community south of Pearland in Manvel. Alvin ISD. Active builders include Perry Homes, David Weekley, Highland Homes, Lennar.
Price range: $320s–$550s
Read the Meridiana guideHouston’s New Construction Builders
Eight builders, plain language.
Houston’s new-construction market is covered by a handful of national volume builders, Texas-regional names, and entry-tier specialists. The right builder for a $250k entry Sunterra home isn’t the right one for a $900k Cross Creek Ranch estate. Eight builder spokes ordered roughly entry to luxury — honest comparison, not endorsement.
Entry-tier · First-time buyers
Starlight Homes Houston
Ashton Woods subsidiary launched in 2017 for the entry-level segment. Smart-home tech (smart thermostat, video doorbell, smart locks) standard. Active partnerships with lenders for down payment assistance. Typical Houston range: $230s–$400s.
Read the Starlight Homes guideNational · America’s #1 by volume
DR Horton Houston
America’s largest homebuilder since 2002. Three Houston brand tiers: Express Homes (entry $230s-$400s), D.R. Horton (mainline $300s-$500s), Emerald Homes (entry-luxury $550s-$700s+). Broadest Houston community footprint of any single builder.
Read the DR Horton guideNational · Mid-tier + 55+ active adult
K. Hovnanian Homes Houston
New Jersey-based public builder (NYSE: HOV) with growing Houston market presence. Mid-tier production pricing $280s–$550s, strongest along the TX-288 corridor (Meridiana, Pomona). Separate Four Seasons brand for 55+ active-adult buyers.
Read the K. Hovnanian guideNational · Energy efficiency
Meritage Homes Houston
Arizona-headquartered public builder (NYSE: MTH) with the strongest standard energy package in Houston production. Spray foam, ENERGY STAR, fresh-air HVAC, low-E windows, and tankless water heater are STANDARD — not upgrades. Typical range $350s–$600s.
Read the Meritage Homes guideTexas-headquartered · Volume builder
Perry Homes Houston
Houston-founded in 1967 by Bob Perry. Privately held, Texas-headquartered. Deepest current Houston inventory across 15+ master-planned communities. Broadest base-price range from entry $200s to estate $700s+. Predictable construction, consistent finish standards.
Read the Perry Homes guideHouston-headquartered · Customer service
David Weekley Homes Houston
Founded in Houston in 1976. Privately held, still HQ here. J.D. Power award-winning customer service, CHOICE Plans flexibility for structural swaps within plans, 5-year systems warranty (vs. industry 2-year). Move-up tier $450s–$750s.
Read the David Weekley guideTexas-only · Finish-forward
Highland Homes Houston
Plano-based Texas-only builder founded in 1985. Known for richer standard kitchen and bath packages than Perry or Meritage at the same base price, larger floor plans, and premium finish standards. Move-up tier $450s–$750s+.
Read the Highland Homes guideNational · Luxury production
Toll Brothers Houston
Pennsylvania-founded in 1967, public on NYSE (TOL). “America’s Luxury Home Builder.” Houston base prices $600s–$1.5M+ across Cross Creek Ranch Whitestone, Sienna, The Highlands, and select premium MPC sections. Deeper standard inclusions and real structural customization.
Read the Toll Brothers guideThe Buyer’s Process
Four buyer-side deep dives.
Beyond the community and the builder, four topic spokes cover the buyer-side mechanics that decide whether a Houston new-construction deal closes well: the buyer-agent advantage, the May 2026 incentive climate, which upgrades are worth paying for, and the inspection scope new construction actually warrants.
Representation
Why Use a Buyer’s Agent on Houston New Construction
The on-site sales representative works for the builder, not for you. The buyer needs their own agent at the table. Here’s why bringing your agent on day one matters and what they actually do during the deal.
Read the buyer-agent guideAs of May 2026
Houston New Construction Incentives
Builder rate buy-downs, closing-cost credits, free upgrades, lot-premium waivers. The May 2026 incentive climate by community and by builder, with the levers that respond best to negotiation.
Read the incentives guideDesign Center
Builder Upgrades Worth Paying For in Houston
Which upgrades pay back and which don’t. The “do it pre-close vs. after-close” framework. Structural and inside-the-wall upgrades vs. cosmetic ones. Where Houston builders’ design-center pricing is fair and where it isn’t.
Read the upgrades guideInspection Scope
New Construction Inspections in Houston
Why a third-party inspection is non-negotiable on new construction (the builder’s QA isn’t yours). Pre-pour, pre-drywall, and final walk-through inspections. What Texas inspectors find on Houston builds.
Read the inspections guideHouston New Construction FAQ
The questions Houston new-construction buyers actually ask.
Do I need a REALTOR® for new construction in Houston?
Yes. The on-site sales representative at any Houston builder model home works for the builder, not you. A buyer’s agent negotiates incentives, rate buy-downs, lot premiums, upgrade pricing, inspection findings, and timeline-protection clauses on your behalf. I negotiate for the builder to cover the buyer-agency fee as part of the deal. The custom is that the buyer’s agent must be registered on the buyer’s first model-home visit; walking in alone and adding an agent later usually doesn’t work.
What’s negotiable on a Houston new-construction home?
Builder closing-cost credits, rate buy-downs (often the strongest lever in 2026), free upgrades on inventory homes, lot-premium waivers, and free design-center selections. Base price is sometimes negotiable, especially on older inventory; often the builder won’t move on base price but will give equivalent value through credits and incentives. Knowing which lever the specific builder responds to matters more than asking for everything at once.
What are Houston new-construction incentives like in May 2026?
Buyer-favorable. Houston’s new-construction incentive climate as of May 2026 is among the deeper buyer-favorable cycles in the past decade. Builder rate buy-downs, closing-cost credits, and inventory-home discounts are all materially deeper than 2021–2022 levels. Specific incentives shift weekly. Active inventory homes typically carry the deepest concessions; new starts on dirt typically carry the lowest.
What’s the price range for Houston new construction?
Houston new construction ranges from roughly $260k entry-level homes in Manvel and Rosenberg to $1M-plus estate homes in Cross Creek Ranch’s premium sections, Carlton Woods Creekside, Sienna’s estate sections, and Aliana luxury tracts. Most active master-planned community new construction sits in the $350k–$650k mid-tier band. The right tier depends on community, builder, lot, and upgrades.
Do I need a third-party inspection on new construction?
Yes — non-negotiable. The builder’s QA is the builder’s QA, not yours. A third-party Texas-licensed inspector should run a pre-pour foundation inspection, a pre-drywall inspection (electrical, plumbing, framing), and a final walk-through inspection. Inspectors regularly find items the builder missed: roof penetrations, plumbing routing errors, missing insulation, electrical compliance issues, and HVAC ducting. The inspection cost ($400–$800 typically) pays back many times in builder corrections.
Are Houston new-construction homes more expensive than resale?
Often yes per square foot, but the comparison isn’t apples-to-apples. New construction comes with builder warranties (1-2-10 typical), modern energy efficiency, current building code, and zero immediate maintenance. Resale comes with mature trees, established schools (already-rated, not projected), and typically lower MUD exposure. The right answer depends on what the buyer values; many Houston buyers hold both new and resale on the search list until the right home appears in either.
How long does Houston new-construction build take?
Houston new-construction build timelines run roughly 4–8 months from start to closing on a dirt-start home. Inventory homes (already started or completed) close in 30–45 days like resale. Build timelines depend on builder, community, weather, supply chain, and labor — the COVID-era backlog has mostly cleared but isolated supply issues still pop up. Texas summer heat and hurricane season can both slow framing and concrete pours.
Which Houston builder is best?
“Best” depends on price tier, design preference, and which community. Perry Homes generally leads on base-price value and consistent volume builds. David Weekley leads on customer service and floor-plan flexibility. Highland Homes leads on mid-tier-plus finish levels and larger floor plans. Toll Brothers leads on luxury per-square-foot and premium tracts. None of them is universally best; the right builder for a specific deal depends on the community, the lot, the price tier, and the buyer’s priorities.
Touring Houston new-construction model homes? Bring me on day one.
I’ll meet you at the model home, walk through the community with you, register as your buyer’s agent before the on-site team has a chance to claim the lead, and start negotiating the incentive package for your specific deal. The builder pays my commission out of its budget — you typically pay nothing extra. No pressure, no obligation, no auto-drip.
Decision framework
New construction or resale — which fits?
Both can be great. They’re also very different commitments. Where new construction wins, where resale wins, and the five questions to answer before you pick: